Copyright 2018 MSC Sports Broadcasting, LLC. All rights reserved.

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The best in high school football broadcasting.

Metro Sports Communications (MSC) represents the absolute best in high school football coverage. Each presentation consists of Division I caliber analysis and play-by-play with crisp, professional production elements you'd expect from a national broadcast network. ​​Package sponsors can provide their own ads (produced by client or ad agency) or utilize an MSC produced ad featuring MSC voices, business owner's voice and/or "In-Game Liners" during live action. Please click the play button to hear the samples:

who we are

  • Montage of play by play1:34
  • In-Game Liner0:51
  • Produced spot w/client voice0:31
  • MSC spot produced w/MSC voices0:30

Chuck Kelly

quality production is our game


Chuck Kelly, a veteran of over 25 years in the DFW market, is the owner/GM of Metro Sports as well as its lead play-by-play voice. Kelly has served as the Voice of the Carroll Dragons for the past 15 seasons, called college baseball for the University of Oklahoma from 2005-2011 and covers the Dallas Cowboys and other Metroplex professional and college sports events for Fox Sports Radio.​

Metro Sports Communications has set the gold standard for the past 15 years with its presentation of Carroll Dragons football and begin our 1st year of partnership this fall with Colleyville Heritage football.

All Carroll games are aired on KWRD 100.7 FM, The Word in Dallas/Fort Worth and are the only high school football broadcasts in the country on a 100,000-watt FM signal in a major market. Veteran sportscaster Chuck Kelly, Kelly Milligan and Travis Smith (sidelines) form the Dragon' play-by-play crew.

​All Colleyville Heritage games are aired on The Word’s sister station, KSKY 660-AM/The Answer. John Liddle, Donovan Lewis and Joe Letsche 9sidelines) form the Panthers' play-by-play crew.

From August through December, Metro Sports entertains thousands of fans in DFW and throughout the state of Texas with premium delivery and description of the best of high school football. As an industry leader, Metro Sports revolutionized the high school broadcast presentation into a product that’s identical to a Division I college football presentation.  Advertisers benefit from the large numbers of listeners who prefer a professional play-by-play broadcast, combined with the local feel and connection to the hometown market.